As many of you are aware, continuing to supply rich Photography & Video Content to our clients became somewhat of a challenge during the lockdown restrictions here in the U.K.Â
Whilst the majority of our customers in the Food & Drink industry ceased to operate as instructed, essential grocery and food supply stores remained open.Â
Preparing for a shoot in the normal way of things requires a reasonable amount of pre-production; planning, sourcing products & props, set dressing, food-styling, lighting & kit checks, printing release forms, arranging transport for the crew...the list goes on. Â
The newly added restrictions regarding social distancing meant we weren't really sure what to expect, how to conduct a 'safe' shoot, or how it would turn out.
After much research and planning we arranged the first shoot of the lockdown, concious of conducting it in the 'safest' possible way (for us & our clients).Â
We decided to carry out this shoot outside... Those that have tried to edit a large amount of photos to the same style/look in ever changing light will know that this is normally a bad idea - consistent lighting is key to achieving consistent results.Â
Having said that, we rose to the challange and opted for (not the prettiest of settings!) the staff carpark in favour of a space that would have made social distancing almost impossible.Â